What is SEM

SEM is a digital marketing technique that involves boosting the appearance of a website on the results of a search engine through paid advertisements. It employs the Google Adwords and other systems by offering bids for the keywords appropriate for the business. The ads are then displayed in the results, thereby orientating relevant traffic to the website. SEM increases traffic at a website, thereby making it highly accommodating to increasing brand awareness and leads generation in the target market.

Why SEM is Important for businesses ?

SEM is a highly important marketing tool for businesses as it renders instant visibility on the search engine results pages, thus directing targeted traffic to websites. Businesses can hence target their customers in the very moment that they are searching for similar products or services through proper keyword bidding. It helps develop brand awareness, conversion rates, and yields measurable results thus becoming one of the less expensive ways of growth.